What is KNVEY and How Does it Work?

Core Functions of KNVEY

1. Account: Manage your brand, admin users, user types, admin action and tags all under account.
2. CRM: The customer management module. From here you can manage all of your companies opportunities and contacts, create KNVEY Forms and automate emailing.
3. Asset: The core of KNVEY, this is where it all starts. Within "Asset" you can upload any and every type of digital asset, all organized into libraries, fully searchable and filterable. These libraries add incredible speed to your daily workflow, which is one of the defining features of KNVEY. Not to mention KNVEY's AI metadata and AI image creation features. We strive to make managing assets fast easy for everyone.
4. Content: Take all of your assets, and create many types of content from them. This is where KNVEY Makes it super easy to create and change sections of you website, easily add new articles, products or really any kind of content. Just choose your content type, fill out the fields (or even use KNVEY AI), click publish and add it to whatever content collection you'd like it to appear in. It's as simple as that.
5. Website: This is where you can now deploy all of that content into your many channels. Just create a channel (Web Pages, Portals etc.), add your content and publish to the world. No code necessary, we have large template libraries that allow you to make your data appear any way you want, branded unique to each channel. And our skilled team is always here to help.
6. Analytics: KNVEY’s Analytics module gives you real-time insights into how your content, assets, and user interactions are performing. Track key metrics across your website, portals, forms and more to understand engagement, conversion rates, and customer behavior. With built-in dashboards and customizable reports, you can identify trends, and make data-driven decisions. KNVEY also integrates with external analytics tools, allowing you to combine insights for a comprehensive view of your digital presence. Stay ahead by leveraging AI-powered analytics to optimize content strategy, enhance user experience, and drive business growth.

Want to know more about how this all works? Keep reading, it gets better.

Account: Your Digital Command Center

Take Control: Manage Your Brand, Users, and Admin Tools Seamlessly

The Account module is the backbone of your KNVEY environment—the place where you manage everything that keeps your business running smoothly behind the scenes. It’s your central hub for controlling access, defining roles, and maintaining the integrity of your brand across the platform.

From here, you can effortlessly manage your brand settings, administrative users, user types, and system-wide tags. Whether you're onboarding new team members, adjusting permissions, or setting up workflows, the Account module gives you complete control with just a few clicks.

Here’s what you can do within the Account module:

• Manage Admin Users: Add, remove, or modify administrative users, ensuring the right people have access to the right tools.
• Define User Types & Permissions: Customize roles and permissions to align with your team’s structure, keeping sensitive information secure while promoting collaboration.
• Brand Management: Control brand settings to maintain consistency across all your content, from logos to color schemes.
• Admin Actions & Audit Trails: Track user activity and administrative actions to maintain oversight and security.
• Tag Management:Create and manage tags that help organize content and assets throughout KNVEY.

The Account module is designed to be simple yet powerful, giving you the flexibility to manage users and settings without getting lost in complicated configurations. Whether you’re a system admin overseeing the entire platform or a team lead managing specific permissions, the Account module ensures your KNVEY environment runs smoothly and securely.

This is where your digital operations are grounded—providing the structure and control you need to scale with confidence.

CRM: Build Connections That Matter

The CRM (Customer Relationship Management)module is where your customer interactions come to life. KNVEY’s CRM isn’t just a contact list—it’s the engine that drives your business relationships, tracks opportunities, and keeps your sales pipeline organized and moving forward.

From this module, you can effortlessly manage all your company’s contacts and opportunities in one place. Whether you're nurturing leads, following up with prospects, or maintaining strong relationships with existing customers, the CRM keeps everything streamlined.

But that’s just the start.

With KNVEY Forms fully integrated into the CRM, you can easily capture new leads directly from your website, portals, or landing pages. These forms collect data seamlessly and feed it into your CRM, making it simple to manage contacts and opportunities effectively.

Imagine setting up a process where:

• A new lead fills out a form.
• The CRM captures the contact details and creates an opportunity.
• You can manually send follow-up emails or assign tasks for personalized engagement.
• A sales rep is notified to follow up, ensuring no opportunity slips through the cracks.

KNVEY’s CRM takes the busywork out of customer management, giving you more time to focus on what matters—building real connections and closing more deals.

Asset: The Heart of KNVEY

The Asset module is the core of KNVEY—where everything starts and where your digital content thrives. This is more than just a file storage system; it’s the foundation of your entire digital ecosystem. Whether you're managing images, videos, documents, or any other type of digital asset, the Asset module keeps everything organized, accessible, and ready to power your content strategy.

With KNVEY, you can upload any and every type of digital asset, neatly organized into libraries that are fully searchable and filterable. No more digging through endless folders or struggling to find the right file. These libraries are designed to add incredible speed and efficiency to your daily workflow, making it easy to locate, manage, and reuse assets whenever you need them.

But it doesn’t stop there.

KNVEY’s Asset module is equipped with powerful tools to enhance your content management:

• Advanced Search & Filters: Quickly find assets based on keywords, tags, file types, and more.
• Organized Libraries: Keep your digital files categorized by project, department, or any structure that fits your business.
• AI-Powered Metadata: Automatically generate metadata to improve asset discoverability, saving time and reducing manual entry.
• AI Image Creation: Generate custom images directly within the platform to support your content needs.

Managing digital assets shouldn’t be complicated, and with KNVEY, it’s not. We’ve built this module to make asset management fast, intuitive, and effortless for everyone on your team. Whether you're a marketer looking for the perfect image, a designer managing a library of brand assets, or an admin overseeing document workflows, the Asset module keeps everything at your fingertips.

This is where KNVEY truly shines—simplifying asset management so you can focus on creating, not searching.

Content: Create with Confidence

The Content module is where your digital assets come to life. It’s the creative engine of KNVEY, designed to help you turn raw assets into dynamic, engaging content that can be published anywhere with ease. Whether you’re managing galleries, writing articles, adding products, or creating custom content types, this module makes the process fast, flexible, and frustration-free.

With KNVEY, you can take all of your assets—images, videos, documents, and more—and transform them into polished content without the need for complex tools or coding knowledge. Simply choose your content type, fill out the fields (or even let KNVEY AI assist you), click publish, and add it to any content collection you’d like. It’s that simple.

Here’s what you can do within the Content module:

• Effortless Content Creation: Quickly build articles, product pages, blog posts, or custom content types tailored to your business needs.
• Dynamic Editing: Make real-time updates to any piece of content, with changes reflected instantly across all connected channels.
• Content Collections: Organize content into collections for specific campaigns, departments, or audiences, ensuring consistency and easy management.
• AI Assistance (Optional):Use KNVEY AI to help generate headlines, descriptions, and other text to speed up content creation and maintain brand voice.
• Flexible Publishing: Add content to websites, portals, or other digital experiences with just a few clicks.

The Content module is designed to be intuitive for everyone, whether you’re a marketer launching a new campaign, a product manager updating listings, or an editor refining website copy. No more jumping between platforms or relying on developers to make simple changes—KNVEY empowers you to create, manage, and publish content with confidence.

This is where ideas become reality—transforming your assets into impactful content that connects with your audience.

Website: Share Your Story with the World

The Website module is where everything you’ve created comes together and shines. It’s the place where your content goes from drafts and ideas to live, published pages that connect with your audience. And the best part? You don’t need to be a developer to make it all happen.

With KNVEY, building and managing websites (or portals, landing pages, you name it) is simple, flexible, and even fun. Whether you’re launching a new product, updating your homepage, or creating a custom portal, the Website module helps you do it all—without the headaches of complicated tools or coding.

Here’s what makes it so easy:

• Publish Anywhere: Websites, portals, landing pages—you can create and manage them all from one place.
• Templates That Work for You: Choose from a library of clean, modern templates that you can customize to fit your brand’s style.
• No Code? No Problem: Drag. Drop. Done. You can update pages, add new content, or tweak layouts without needing a tech team.
• Always On-Brand: Your content stays consistent across every page and channel, so your brand always looks its best.
• We’ve Got Your Back: Need help? Our team’s always here when you need extra support.

The Website module makes it easy to bring your story to life online—whether you’re growing your brand, sharing new ideas, or connecting with customers. It’s your content, your way, published with just a few clicks.

Analytics: Insights That Drive Success

The Analytics module is like having a behind-the-scenes pass to everything happening on your website. It’s where you find out what’s working, what’s not, and how people are interacting with your content. But don’t worry—it’s not a wall of complicated charts and numbers. It’s insights you can actually use.

With KNVEY Analytics, you don’t just get data—you get answers. You’ll see who’s visiting your site, what they’re clicking on, and what’s keeping them engaged (or making them leave). It’s like having a roadmap to help you make better decisions, backed by real numbers.

Here’s what you’ll love:

• Know Your Audience: See where your visitors are coming from, what they’re interested in, and how they move through your site.
• Track Content Performance: Find out which blog posts, product pages, or campaigns are getting the most attention.
• Test, Learn, Repeat: Run A/B tests to see what works best, then tweak your content to get even better results.
• Simple, Clear Reports: No jargon, no clutter—just easy-to-read insights that help you make smarter decisions.
• Real-Time Data: Want to know how a new page is performing right now? You’ve got it.

With KNVEY Analytics, you’ll spend less time guessing and more time growing. Because when you know what’s working, it’s easier to do more of what your audience loves—and less of what they don’t.

How KNVEY Compares to Other DXPs

To truly understand KNVEY’s value, it helps to compare it to other popular DXPs on the market, like Adobe Experience Manager, Sitecore, and other digital experience platforms (DXPs).

KNVEY stands out as a cost-effective and intuitive solution, especially for small to medium-sized businesses looking to streamline their digital operations.

Challenges Businesses Face Without KNVEY

Businesses that don’t use a unified platform like KNVEY often struggle with the following challenges:

• Content Silos: Teams using different tools often fail to collaborate effectively.
• Inconsistent Branding: Without a single source of truth, brand messaging becomes fragmented.
• Manual Processes: Repetitive tasks drain time and resources, slowing down productivity.

How KNVEY Solves These Issues:
By centralizing content and automating workflows, KNVEY eliminates silos, ensures brand consistency, and frees up your team to focus on strategic initiatives.

The Future of Digital Experience Platforms

As businesses become more digital, the demand for platforms like KNVEY will only grow. Here are some trends shaping the future:

1. AI and Machine Learning: DXPs will continue to leverage AI for smarter automation and personalization.
2. Omnichannel Experiences: Businesses will increasingly focus on delivering seamless experiences across multiple channels.
3. Scalability: Platforms like KNVEY will need to adapt to the growing needs of both SMBs and enterprises.

FAQ: Common Questions About KNVEY

Q: What industries benefit most from KNVEY?
A: KNVEY is versatile and works well across industries like retail, education, manufacturing, and hospitality.

Q: Do I need technical expertise to use KNVEY?
A: No! KNVEY’s intuitive interface is designed for users of all skill levels.

Q: Can KNVEY integrate with my existing tools?
A: Absolutely. KNVEY offers robust API integrations to connect with popular business tools.